Lately I have found myself questioning every ad and every commercial while watching television. “But why am I doing this?” is the question I always find myself asking every time I notice myself doing this. I believe the answer is awareness.
What I mean by awareness is that I am slowly being trained by my teachers to think like a marketer/advertiser. I suppose that is their job, and I guess they’re doing their job well. I will find myself sitting on the couch watching television, but when the commercials come on, I feel the need to watch, unlike when I was a kid. I find myself enjoying analysing commercials for different appeal techniques such as lifestyle, humour, comparative, innovation, and product differentiation. I began to notice this action a couple of weeks ago, and I had a startling realization that, I might be becoming a marketer/advertiser.